| Xiaomi: Entering International Markets - Teaching Note |
| 作者姓名：Miao Cui; Yan Zhao;Sitara Aziz;Mimi Xiao; |
| | 商品編號：8B17M045 |
| 出版日期：2017/04/21 | 內容長度：17 頁 |
Teaching note for product 9B17M045.
|
| Xiaomi: Entering International Markets |
| 作者姓名：Miao Cui; Yan Zhao;Sitara Aziz;Mimi Xiao; |
| 商品類型：Case (Pub Mat) | 商品編號：9B17M045 |
| 出版日期：2017/04/21 | 內容長度：12 頁 |
After recognizing numerous opportunities in the global market, Xiaomi Technology Corporation Ltd. (Xiaomi), based in Beijing, charted its overseas market strategy in 2013. However, opportunities came with challenges, and during the internationalization process, Xiaomi encountered many problems. By 2016, after three years of hard work, Xiaomi had gained more experience than profits. Compared with Xiaomi’s domestic success, Xiaomi’s internationalization .....more
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